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External Link Building
Many search engines now
use Link Popularity as a factor when ranking pages included in the databases.
This means the search engine determines if there are other websites that point
back to a particular website, and if those links are related and relevant
sites. This method, called Link Popularity, was first used by Google and is now
implemented to some degree by most of the major search engines. Although it is
possible to achieve a high ranking for some non-competitive keywords without a
great deal of Link Popularity, it is highly unlikely a site will rank well for
the more popular keywords. OCS, as part of our Complete Search Engine
Optimization service will locate links that are relevant and related to help
build the site's Link Popularity and boost it's popularity in the search
engines.
Does all this sound confusing? Check out our Search Engine Optimization Glossary for definitions of the terms and jargon used in Web Promotion and Marketing.
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